A question we often get asked is, "Which is better: SEO or PPC?" This is not a question with a general answer, as it really depends on your current situation, your Phone Number List goals and your market. Certainly, we pride ourselves on search engine optimization (SEO) at Bowler Hat. My experience in this industry for nearly 17 years shows me that when done right, organic search delivers more volume at a better cost per lead than paid search. However, it's not the Phone Number List Wild West marketing it once was. New businesses can struggle to get started with SEO, and paid search can offer a fast track to search marketing when done correctly. For me, it all comes down to your digital marketing strategy.
Understanding your potential customers and how they use the web is key to determining whether paid search, organic search, or a combination of the two is the Phone Number List best approach for your unique and ever-changing situation. In this article, I'll examine the pros and cons of SEO and pay-per-click (PPC) as a marketing strategy and provide some tips for choosing the right channel for your business. Where both organic and paid are suitable, we'll look at how to Phone Number List integrate SEO and PPC to improve the results of your search marketing efforts. SEO vs. PPC There are two key differences when considering SEO or PPC.
The first is that paid ads appear at the top of the Phone Number List page, above SEO-influenced organic listings. The second is that traffic from organic via SEO is free, while traffic from PPC has a cost for each click. In many cases, SEO and PPC work best when integrated and strategically aligned. SEO: improve your organic traffic What are the pros and cons of organic search engine traffic? Let's start with the pros: Awareness. Search engine visibility for your targeted keywords puts your business in front of potential customers in the same way as if you were to Phone Number List advertise, and it builds brand awareness. Branding. Visibility around business search terms and informational queries related to your industry can have a positive brand advantage.