Search Network just doesn't work for them. I can't immediately dismiss the idea that the Search Network isn't suitable for some B2B companies (more on that later). But at the same time, we've run enough B2B campaigns on the Search Network that we don't give up so easily. If your marketing team is struggling to get good (or even decent) search results, there are a few things you should check and explore before abandoning your campaigns. Sometimes the solution is easier than you think. 1. The Landing Page

Creep Problem Within tech companies, there's a saying: feature creep is a great way to kill new products and projects. And the same kind of logic applies to landing page forms. As a PPC agency, our clients actively engage with our PPC landing pages. We know jewelry retouching service this because our emails are often forwarded and/or copied to seven or more people and departments. And inevitably, everyone on that email list has their own ideas about what data to collect from prospects. As a result, the number of fields on these landing pages

tends to increase. A form that started with “name” and “email address” expands to include fields such as “title”, “city”, “zip code”, “industry” and more. Before you know it, the form takes five minutes to complete. My team member, Chelsea Tryon, recently ran into this problem. One of his clients was seeing a significant drop in leads generated by PPC. Upon inspection, she discovered that the customer landing page form had grown significantly. She recommended that the client remove all unnecessary fields.