Five years ago, the subscription model was still niche and unfamiliar to most consumers. A decade ago, subscription boxes like Birchbox didn't exist. Almost all types of products are now available through subscription boxes. From 2014 to 2017, subscription box sales increased 800%. For the top subscription boxes, bigger sales come down to solid ecommerce practices. Unique branding, curated customer experiences and more features attract consumers and drive more and more purchases. 12 Ecommerce Lessons from Subscription Boxes Gaining the trust of buyers requires persistence as an online seller. You're not meeting customers in person, so you must creatively use digital methods to communicate your brand, build buyer trust, and encourage purchases. Subscription box companies are tackling these online sales hurdles head-on. These services offer curated product experiences that attract buyers by offering what they want.

They don’t need to meet with customers to increase sales – their digital approach to delighting buyers and branding already encourages buying. To learn from the best, we've broken down a dozen ecommerce lessons from the subscription box that can help sellers improve the customer experience and boost their bottom line. 1. Define the niche you want to fill. You can't expect to win every customer. Crafting an overly broad value proposition will confuse buyers and discourage them from looking at your business. Subscription boxes win industry mailing list by defining the niche they are filling. These companies carefully study their markets to determine the exact problem their boxes are solving. Armed with this understanding, they craft the message around the purpose of the box, making customers aware of why they should subscribe to it. For example, the grocery delivery service Farm to People states exactly what makes their Fresh Box unique on their landing page. Key words - "farmers market", "from local farms" - indicate that Fresh Box is oriented to locally sourced ingredients. As with subscription boxes, your online store should clearly articulate the value of your business to attract buyers.

Be as specific as possible about this value, and target customers will immediately understand the benefits of your product and be driven to buy. 2. Product presentation matters. The online shopping experience can sometimes feel impersonal. Without any merchants or employees to meet, a well-planned online store can seem indifferent and unwelcoming to shoppers. As compensation, the subscription box service delights customers with stunning demos. These boxes are thoughtfully and professionally designed to give buyers a warm feeling of opening the gift when they receive it. Also, the packaging often features bold colors and fonts to keep customers alive and happy.